At the university level, I managed UNF’s official social media channels and developed a cohesive digital presence across platforms. My work included designing promotional and interactive graphics, producing videos, scheduling daily content, managing advertising and boosted posts, and coordinating post requests from departments across campus. I consistently promoted UNF’s brand to ensure a strong, unified identity.

Alongside the newly hired Social Media Coordinator, I helped establish the University’s first social media guidelines and created a formal submission process for departments requesting posts on official channels, laying the foundation for long-term brand consistency and platform management.

When COVID-19 hit, I played a key role in shifting our strategy from traditional university content to emergency communication. One of the most meaningful initiatives during this time was developing a social media campaign to celebrate graduating seniors who lost their in-person commencement. Graduates were invited to submit their photos and details, which we featured on our Instagram Stories, creating a moment of recognition and community during an incredibly challenging time.

This role strengthened my expertise in social media strategy, crisis communication, content creation, brand management, and adaptive communication during high-stakes moments. Below are some samples of recent digital campaign ads and an assortment of examples from my time as the marketing coordinator of Campus Life.