Brand Experience
As Director of Brand and Visual Identity at the University of North Florida, I lead a talented team of three designers in shaping and elevating the University’s visual identity. Collaborating with multiple outside agencies, we developed meaningful graphics and photography styles that told UNF’s story consistently across all touchpoints.
I spearheaded the implementation of new brand guidelines and established a Canva Enterprise environment, giving the University community the tools and templates to create on-brand marketing materials with ease. To ensure widespread adoption, I hosted branding and Canva training sessions for departments across campus and developed guidelines for incorporating the brand into interior spaces, creating a cohesive visual experience both online and in physical environments.
Logos
I love bringing brands to life through logo design, whether for events or small businesses. There’s something incredibly exciting about crafting an identity that people will recognize, remember, and connect with. Branding isn’t just design—it’s storytelling, and helping others tell their story is what I’m truly passionate about.
